Scientific research

Scientific research

Developing marketing solutions for sustainable brands - DiMenSion

DiMenSion - logo - crno belo

About the project

Being professional marketer requires specific techniques, innovative solutions, creative ideas, new skills, open mind, because the marketing is one of crucial keys for companies success and creating sustainable brands.

The wider objective of this project is to develop marketing solutions for sustainable brands. solutions that will create competitive brands on the market. One of the most important priorities of our project is achievement of relevant and high quality skills and competences by developing program for marketing and event management.  Within our project, we will design professional development program to improve the knowledge, skills and competences of marketing and event managers, using innovative and adult learner-centred pedagogical approaches and developing appropriate assessment and certification methods.

Development and implementation of this project is sustainable investment for the future, because it will  be highly effective program developed according to the needs and trends in the marketing and event management industry and will boost the performance of the marketers at their working places.

Target group

The target group consists of marketing managers, event managers, entrepreneurs, who wish to upgrade their knowledge and to be competitive on market and bring value to the company where they work. The professional development program will improve their competences, linked to their professional profiles, increase opportunities for professional development, and will increase the motivation and satisfaction in their daily work, bring benefit to the company. The benefits for the companies will be in improving knowledge in developing marketing solutions so they can build sustainable brands.

Project partners:

  • Institute for Research in Environment, Civil Engineering and Energy – IECE;
  • CESIE, Italy
  • Technische Universitaet Chemnitz, Germany
  • CRYSTALCLEARSOFT ANONYMOS ETAIREIA PAROCHIS YPIRESION LOGISMIKOU, Greece
  • ICQ Consulting Ltd, United Kingdom

Period of project implementation: September 2017 – August 2019

Budget line: Erasmus+ Programme of the European Union

Effects:

  • Develop new innovative educational program for strategic event management, tailored and implemented to the needs and expectations of marketing and event managers;
  • Create exceptional quality of higher education, combining high level of excellence and attractiveness;
  • Expand marketing and event management knowledge and performance through improvement of competencies in marketing and event management and developing marketing solutions for sustainable brands;
  • Learn innovative techniques for marketing event management to develop solutions for competitive brands on the market.

Beyond borders –introducing smart tourism and sharing economy

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About the project

Online presence and smart tourism development (based on knowledge and innovation) are becoming deciding factors about competitiveness and visibility of tourism destinations. In order to be successful on the global market, the whole region needs to overcome large number of challenges. Implementing digitalization and ICT technologies in the tourism sphere could result with exponential growth of the region. Tourism businesses in our region should keep up with these new trends and need to reposition themselves on the market and rebrand their offers to be more appealing to the contemporary tourists searching authentic experiences and added value.

Objectives of the project 

Overall objective of this project is to introduce smart tourism development concept based on more innovative and efficient use of our current cultural and natural resources and existing human capital. This will result in increased business opportunities for local tourism service providers, greater number of tourists in the region and generated new employment.
The key stakeholders in this action are individual entrepreneurs living and working in target municipalities (artisans, craftsmen, farmers, athletes) not involved directly in tourism sector; local tourist service providers (tour guides, local agencies, family restaurants) who are already in the tourism sector; public institutions related with managing cultural and natural heritage such as museums, galleries, national parks that need to modernize and become part of the tourist offer.
Project activities and outputs

Project will start with research and development phase, supported with the training phase, and will result with creating innovative people to people online platform that will provide range of tourism experiences (combining products and services) to contemporary consumers and promote the region.
1st GET READY is the Research and Development (R&D) component that will conduct quantitative and qualitative analysis of demand and supply in target region, compare current situation with benchmarking trends using the European Tourism Indicator System. Outputs will be 5 studies on various relevant elements such as tourist potential, sustainability aspects , cultural and natural heritage, profile of tourists, Tourism flows model, market segmentation. These studies will provide strategic insight for the project activities and serve as framework for developing trainings in the next component.
2nd ENGAGE AND TRANSFORM – is the training component that will mobilize key stakeholders and help them to transform their existing products/services into more attractive experiences. 5 module training course, webinars and online trainings will be designed and implemented for 100 representatives from the target groups using classroom and practical experiences, mentoring and peer support. Second phase of this component will be the infrastructure rehabilitation of the Ethnographic Museum in Mat area that will contribute to the positioning of this area on the tourist map.
3rd INNOVATE – chis component will contribute to promote cross-border region as all-year-round, attractive tourism destination. We will create people to people online platform (web and mobile) and physical info points, and use them for promotion of unique touristic experiences offered by locals from the cross-border region. The platform will be built using cutting-edge technology in an innovative and simple to use approach. The main usability focus is in its simplified user experience in order to make it available for a wide range of users. The platform will have global applicability and will be highly scalable. The uniqueness of this tool is in the fusion of the latest tourism trends with innovative IT solutions. We expect to have at least 30 unique experiences offered on the platform the first year.
4th SUCCEED AND PROMOTE - covers the visibility and promotion of the project results. It will start with creating a focus group of first experience providers for the platform. Additionally, it envisions creating a digital community for idea and experience sharing, recommendations, feedback, etc. which will serve as a channel for bringing new customers to the platform and therefore new tourists to the region.

Target Region

Ohrid, Struga, Vevchani, Debar, Centar Zhupa, Mavrovo and Rostusha, Mat, Diber, Bulquze, Klos

Budget Line:

IPA Component : IPA 2, Cross border cooperation: former Yugoslav Republic of Macedonia – Republic of Albania, allocations 2014-2015

Timeline:

December 2017 – February 2020

Project partners

  • CSO “Local Agency for Development” – LDA Struga
  • Biologists of Albania from Tirana
  • Municipality of Mat

Project Contact
+389 46 784 151 (LDA office)
smarttourismmkal@gmail.com


Promoting academia-industry alliances for R&D through collaborative and open innovation platform - All4R&D

About the project

IECE is a part of the approved project titled Promoting academia-industry alliances for R&D through collaborative and open innovation platform - All4R&D. 13 International partners take part in this project that is led by the Civil Engineering Faculty, UKIM.

The other partners of the project are: Ruhr - Universitaet Bochum, Univeristy of Sarajevo, Dzemal Bljedic Univeristy of Mostar, National University Architecture and Construction of Armenia, National Polytechnic University of Armenia Foundation, Yerevan Telecommunication Research Institute CJSC, Institute for Informatics and Automation, Winner Project d.o.o , HP Investing Mostar, World University Service - Austrian Comittee и Vaasan Yliopisto.

Timeline:

The project will last 3 years and it begins on 15.11.2018.

Partners:

  1. Civil Engineering Faculty at “Ss.Cyril and Methodius” University in Skopje, Macedonia - UKIM
  2. Ruhr - Universitaet Bochum
  3. Univeristy of Sarajevo
  4. Dzemal Bljedic Univeristy of Mostar
  5. National University Architecture and Construction of Armenia
  6. National Polytechnic University of Armenia Foundation
  7. Yerevan Telecommunication Research Institute CJSC
  8. Institute for Informatics and Automation
  9. Winner Project d.o.o.
  10. HP Investing Mostar
  11. World University Service - Austrian Comittee
  12. Vaasan Yliopisto

Aims and objectives of the projects:

The aim of the project is to accelerate research, innovation, knowledge and technology transfer in B&H and Armenia through enhancing strategic academia-industry alliances.

The objectives of the project are:

    • To reinforce existing and to establish new university structures – Cooperative R&D Units together with industry partners in the areas of knowledge creation and transfer, research and innovation, commercialisation of R&D results;
    • To develop a methodology for collaboration and open innovation and establish web based platform focusing on knowledge transfer, innovation and networking potential
    • To test and review the model of collaboration between universities and companies through pilot projects
    • To enhance career development and employability of students and alumni by offering new and innovative opportunities in research and education.

Activities

In order to achieve the project objectives, the project will target at individual capacity development, institutional development and inter-institutional collaborations.

At individual level, participants will enhance their personal and professional development:

    • Cooperative R&D staff will be trained and coached to run the Cooperative R&D Units;
    • Academic staff will be guided to work with professionals from industry, and to jointly create and implement training courses and innovative services for alumni and students;
    • Students and alumni will be empowered by taking part in the unique course programs, engaged in competition, mentoring and internship programs, as well as participating in joint research projects;
    • Professionals from industry will develop new experineces and invest their knowledge in education as traininers and conducting joint research on meaningful topics according to their company/industry needs.

At institutional level, Cooperative R&D Units will be embeded in the universities’ structure and conditions for communication and cooperation with other units. Cooperative R&D Units will support the establishing academia-industry alliances and maximising the benefits from these partnerships. The Units will enhance the capacities of universities and companies in B&H and Armenia to conduct joint research projects and increase the chances for participating in project funded by third-party funds.

Inter-institutional collaborations will be provided through the Collaboration and Open Innovation platform. Large network of researchers from universities, industry, young researchers (MSc and PhD students) will be developed, providing opportunities and research infrastructute to collaborate.

This project activity will address the priority to improve the knowledge triangle and accelerate innovation in B&H and Armenia. All project activities will increase the awareness on importance of cooperative research and ultimately academia--industry alliances will influence on national innovativeness and competitiveness.


Development of an International Multidisciplinary Master Program (M.Sc.) Master of Science in Structural Engineering and Risk Management of Industrial Facilities – CONSTRUCT

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Project partners:
- Aachen University, Aachen, Germany;
- RWTH International Academy, Aachen, Germany;
- Ss. Cyril and Methodius University – UKIM,
- Faculty of Civil Engineering, Skopje, Macedonia;
- Institute for Research in Environment, Civil Engineering and Energy – IECE, Skopje, Macedonia

Fund - German government

Project goals:
• Developing an international, multidisciplinary post-graduate master program;
• Applying to an international an reputable accreditation institute for the accreditation;
• Preparation of the required capacities to implement the master program after the project lifetime;
• Fostering and strengthening the partnerships between Germany and Macedonia in the field of education, academic and scientific training, as well as research.

For more information click here -> CONSTRUCT


Professional Development Courses for Engineering Management and Leadership Skills – MLS4Eng

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Project objective: The wider objective of the project is to improve Macedonian engineering manager’s performance through improvement of their management and leadership skills. The major aim of the project is to jointly develop and implement professional development courses for engineering management and leadership skills, which will address European standards for management and leadership, as well as be built on rigorous research evidence and principles of adult education. The professional development courses for management and leadership skills will be modular and practice-oriented, and will overcome skills mismatches and increase management and leadership competencies of engineers working on managerial positions in Macedonia, and in the region prospectively.

Target group: The target group consists of engineering managers, engineers entrepreneurs or engineers who wish to become managers, from Macedonia and the neighboring countries with similar context. The professional development courses for management and leadership skills aim to improve their competences, linked to their professional profiles, increase opportunities for professional development, and will increase the motivation and satisfaction in their daily work.

Period of project implementation: September 2015 – August 2017

Budget line: Erasmus+ Programme of the European Union

Project partners:
• Institute for Research in Environment, Civil Engineering and Energy – IECE;
• Perfect Project Spolka z ograniczona odpowiedzialnoscia;
• World University Service - Osterreichisches komitee verein;
• Civil Engineering Institute Macedonia;
• Bit - management Beratungs GesmbH.

Project website: http://mls4eng.iege.edu.mk//

Activities:
• Analysis of the needs and challenges of engineering managers;
• Review of state of art and effective training programs;
• Benchmarking of management and leadership standards;
• Curriculum development for professional development courses for engineering management and leadership skills;
• Developing learning materials and e-learning environment.

Effects:
• Improve Macedonian engineering manager’s performance through improvement of their management and leadership skills;
• Specially designed learning environment will meet the needs of the adult learners, providing flexibility and innovative approaches of delivery of these courses;
• Contemporary training methods, such as problem based learning, game based learning, case study method, etc.;
• Blended learning concept – a combination of traditional and e-learning concepts;
• Certification of the courses will enhance the sustainability of the project and offer opportunity new adult learners.

Project website: http://mls4eng.iege.edu.mk//


Joint Program for Sustainability Leadership - PoSsibLe

Sustainability Leadership Poster

Project objective: The wider objective of the project is to improve manager’s and leader’s performance and sustainability actions through enhancing their leadership skills and abilities to innovate, collaborate and manage change. The major aim of the project is to jointly develop and implement program for sustainability leadership, which will address key issues in sustainability, and will enhance the ability of leaders to innovate, collaborate and catalyze change, creating sustainable organizations and societies. The program will be developed based on the needs of managers and leaders, research evidence and principles of sustainability leadership, sustainability standards and SDGs requirements. Throughout the joint program for Sustainability Leadership they will develop advanced leaderships skills and practices, ground theoretical approaches in practice facilitated by distinguished affiliates, receive professional orientation by providing meaningful application of the learning in their organizations, network with peer from other countries and working together on sustainability projects.

Target group: The target group consists of: managers working in local, national and governmental bodies, the private and non-profit sector, and are willing to make a difference and integrate strategies for sustainability in their organizations. Also, target group are students who have interest and plans to work as key players in project management and organizational development environments, where broader issues of societal development are important.

Period of project implementation: September 2016 –August 2018

Budget line: Erasmus+ Programme of the European Union

Project partners:
• Ss. Cyril and Methodius University in Skopje;
• Institute for Research in Environment, Civil Engineering and Energy – IECE;
• Vytautas Magnus University;
• University of Ljubljana;
• University of Graz.

Project website: http://www.erasmuspossible.com/

Activities:
• Analysis of the needs and challenges of managers and leaders regarding sustainability;
• Analysis of good practices and courses for sustainability and leadership skills in Europe and Benchmarking sustainability standards and reporting;
• Curriculum development of joint program;
• Development of ICT learning environment and learning materials;
• Promotional activities and recruitment and selection of pilot group of learners;
• Implementation of joint program, mobility of students and academic staff.

Effects:
• New innovative joint program for Sustainability Leadership, tailored, developed and implemented to the needs and expectations of managers and leaders;
• Higher quality of higher education, combining high level of excellence and attractiveness;
• Managers and employees will expand their knowledge and understanding of sustainability, adapt their behavior and decision-making and will be future promoters of sustainability;
• Stimulation and encouragement to initiate projects, businesses or organizations with the purpose of working toward sustainable development, new opportunities to cultivate and re-create the working environment that has the capacity to stimulate continuous improvement on a broad front.

Project website: http://www.erasmuspossible.com/